Christina is the UK Head of Social at VMLY&R. Within this role, she also leads the broader connections department overseeing all social, SEO, and analytics work across all clients.
Christina was named in Forbes’ 30 Under 30 in 2019 in Marketing & Advertising for her leadership and development of the Wendy’s brand in the social space as well as The Drum’s 50 Under 30 Creative Women in Advertising.
Her work on Wendy’s social presence has been recognized by Cannes, the Clios, The One Show, the IAB Mixx Awards, the Facebook Studio Awards and the Effies, to name a few.
Relevant client experience: In her role as a group connections director at VMLY&R, Christina helps build digital strategies for clients’ connections on all touch points, emphasizing social content strategy and implementation. She has helped a variety of brands build and grow their strategies in social media, including Colgate, Dell, Rolex, and Baileys.
"Why Focusing on Community Is a Winning Social Strategy"
In this must-attend keynote, Christina will showcase how focusing on building a community, understanding your audience, and creating content and conversation designed with them in mind, can lead to huge success on social media for brands today.