Eftychia Misailidou

Eftychia Misailidou is the Co-Founder, Managing Partner, and Creative Strategist at the advertising company The Jones.

She has 20 years of experience in the fields of Media and Advertising, having collaborated with some of the world's largest advertising agencies such as Ogilvy, Publicis Groupe, Vice Media. As an Account Manager and Strategic Planner, she has been involved in the creation and implementation of 360 and integrated communication campaigns for FMCG and service international and Greek brands.

She graduated from the Department of Economics at the University of Athens in 2006. She then pursued postgraduate studies in Digital Communication & Social Media in 2015, Media and Communication Studies: Culture and Collaborative Media at Mälmo University in 2021, and Gender Studies at UMEA University in 2022.

Presentation Title:
"Everybody needs leads! How to use Branded Content for Lead Generation"