Mark W. Schaefer

Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark’s brand new book  "Belonging to the Brand: Why Community is the Last Great Marketing Strategy" is a must-read, as it showcases why community is a massively overlooked marketing opportunity for most organizations.

Mark is among the Top 10 most re-tweeted marketing authorities in the world, whereas he is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Presentation Title

"The overlooked marketing power of Facebook Groups"
Mark just spent two years researching and writing about the power of communities and he will share his insights with us. While "community" is not new, considering it from the perspective of brand marketing is. He'll be providing insights from his revolutionary new book "Belonging to the Brand" and explain why the time is now for community-based marketing. It's not only marketing that works, it's marketing that heals! This is an unmissable new talk from one of the world's best-known marketing authorities.