With 8+ years of experience, Michal is combing marketing and digital industry knowledge from three perspectives - agency (Mediacom), client (Philips, Unilever) and platform (Meta).
Focusing on translating measurement insights into actionable learnings and making advertisers’ investment work as hard as possible, Michal is pursuing opportunities to share and discuss business, marketing and digital experiences. He joined Meta mid 2021 and since then has been guiding advertisers as Client Solutions Manager to further expand both brand and performance excellence.
There is a lot of uncertainty and change that we are seeing today – economy and inflation, new trends in the industry or shifts in consumer behavior. The advances in AI and machine learning have enabled consumers to have an increasingly personalized experience.
From the specific recommendations they receive from their network and creators to what content they are exposed to – every consumer journey is unique, which presents an unique opportunity for brands.
Being a connected brand is about investing in the ways you build those long-term relationships with customers, through the personalization, the storytelling and the constant feedback loop that technology now allows for.
From this keynote you will learn how to successfully build a connected brand based on three pillars that touch upon maximizing planning and buying efficiencies, using video-oriented formats and storytelling techniques, as well as embracing iterative, test & learn approach to deliver lasting impact on business.