Konstantinos Pappas

As Head of the Digital Marketing Department at ICAP CRIF, Konstantinos stands at the forefront of merging sales strategies with digital innovation. With over three decades of rich experience in sales, notably with global players like Hertz and Credit Agricole, Konstantinos brings a wealth of knowledge and a proven track record of excellence in the industry.

During the past six years at ICAP CRIF, Konstantinos has been instrumental in propelling the digital marketing department to new heights. Under his leadership, the department has not only excelled but also transformed, aligning with modern marketing demands and digital trends. This tenure is marked by significant achievements in sales growth, client satisfaction, and strategic expansion.

Konstantinos' approach combines deep industry insights with a keen understanding of digital marketing dynamics. This unique blend enables him to drive sales through innovative tactics while maintaining a strong focus on client needs and market evolution. His expertise lies in crafting strategies that are not only effective but also sustainable, ensuring long-term success for the company and its clients.

Renowned for his leadership qualities, he fosters a culture of collaboration and innovation within his team. He believes in empowering team members, encouraging continuous learning and adaptation in the rapidly evolving digital landscape.

Presentation Title:
“The Perfect (Toys) Journey with META: Achieving Ecommerce Growth in 2024”

Konstantinos Pappas will dive into Perfectoys.gr's success story showcasing how Facebook & Instagram under META were key to their ecommerce growth.
Join the session and gain actionable insights to leverage these platforms for your brand’s advancement.